Interactive Wayfinding Solutions are an important part of the current retail landscape. In a retail environment where consumers move from point A to point B in just a few steps, it is imperative that every outlet make its place as convenient as possible for them. In an age where people are increasingly spending their time on the road, finding their way is essential. Consumers need easy access and, if there is no interactive wayfinding system in place, then they will often just walk straight past. Interactive Wayfinding Solutions involve the use of cutting edge technology in order to bring retailers a step closer to providing customers with easy access.
The concept of interactive wayfinding solutions involves the use of digital signage software to display relevant signage, which is then directed at a specific location. In order for this system to work effectively, it needs to be easy to find. If shoppers find it difficult to find a particular product, then they will not likely spend a great deal of time searching for it. With a digital signage software solution, it becomes possible for retailers to display all their products side by side, which makes it easier for customers to find what they are looking for.
Retailers that are interested in implementing touch interactive kiosks in their stores should first consider the benefits of incorporating such a system into their store. The most obvious benefit is that touch interactive kiosks allow shoppers to interact with the product they are purchasing. However, interactive wayfinding solutions go beyond this. They provide retailers with additional benefits. For instance, a touch interactive kiosk can allow customers to capture their experience by taking pictures or videos of the product, which can then be stored on the retailer’s website or sent to other customers on social media channels.
Touch interactive wayfinding solutions also provide retailers with another benefit, which is the creation of customer loyalty. Customers that use a touch screen kiosk are more likely to stay loyal to a brand than those that do not. Studies have shown that customer loyalty is one of the strongest elements in the success of a business. By creating a visually enticing, interactive wayfinding solution, stores are increasing the likelihood that customers will remain loyal to their businesses and recommend them to friends and family. The creation of an interactive wayfinding signage system in a store allows customers to take a virtual tour of the store without having to leave. Customers are also more likely to remember the details of a visit if they can see what they are experiencing in real-time.
The final benefit provided by touch screen interactive wayfinding solutions is that they create a more convenient shopping environment. Touch screen kiosks eliminate the need for extra items to be placed in front of a cashier. Instead, customers can simply swipe their debit or credit card through a reader on the machine, which then processes the transaction and displays the information on a screen. This type of system is much more efficient than other systems, because it eliminates the need for employees to physically process transactions onsite. As end users become accustomed to using the digital signage, which may happen after a trial period, end users will be more likely to carry out a transaction in the system rather than wait for a cashier or other employee to manually process their payment.
Businesses that offer interactive wayfinding solutions also have the added benefit of increased store traffic. As people begin to see the digital signage as an effective way of navigating a store, they are likely to visit stores in larger numbers. Furthermore, the systems provide a way for stores to expand their demographic target area. As more people start to use these types of digital signage, more people will start to realize the advantages of shopping at a store that offers interactive wayfinding solutions.